The Manifesto

    Bring us your weird, your extreme, your niche, your marginal, your utterly twisted, and we will show you a world of wonder.

    Here, from A-Z, is the rest of our manifesto…

    A
    We believe that we are living in the Age of the Thing.
    We believe that there is an Artist inside all of us. But usually a bad one. And that’s okay.
    B
    We believe that we should judge Books by their covers. And, speaking of books, that they are fun to read.
    We believe that Beauty is on the outside — if you don’t believe us just peel off your skin.
    We believe that the difference between Better and Bitter is just a letter.
    We believe that if we Blink we might miss it.
    C
    We believe that Content is not king. Never was.
    We believe that Celebrity is the disease of the 21st century, and that, at the time of writing, there is no known cure.
    We believe your Car is your suit.
    We believe when it comes to Camp we should pitch a tent.
    We believe the Children are the future.
    D
    We believe in the Desiderata. Be gentle with yourself.
    Duh. It’s all connected. All we have to do is join the Dots.
    E
    We believe that things on the Edges inevitably drift toward the centre.
    We believe that Everyone should have their own network.
    We believe in calm assertive Energy. Even if we don’t practice it.
    F
    We believe in Fauxvism – the end of authenticity as we knew it. or thought we did.
    We believe that Focus is overrated.
    We believe that in a world of Five hundred channels, why not Five billion?
    G
    We believe you can see the world in a Grain of sand and hold eternity in the palm of your hand (thank-you William Blake)
    We believe the Glass is neither half empty nor half full, but simply confused.
    We believe Glamour is where you are not.
    We believe in no fixed Gender.
    H
    We believe that History belongs to those who write it.
    We believe Hypocrisy makes things less fun.
    We believe we live inside our Heads.
    We believe that if you have a Hump on your back you should throw glitter on it. (Thank you, James St. James)
    I
    We believe that I is the new prefix… iPod, therefore iAm.
    We believe that the Idiot box is really no such thing. iDiot!
    We believe that Imagination is second only to good looks.
    J
    We believe that a Jack of all trades trumps a King.
    K
    We believe that we all Know more than we think we do.
    We believe that most Kings are Queens anyway.
    L
    We believe that highbrow and Lowbrow have given way to no brow.
    The Less you know the smarter you are, since everything we were brought up to believe is wrong.
    M
    We believe that Maximalism has more to offer than minimalism.
    We believe that we all belong to a Minority of 1.
    We believe that Modern life is rubbish.
    We believe the Missionary position is best left to missionaries.
    N
    We believe it’s easy to say No. But better to say Yes.
    We do not believe in the New York Times.
    We believe that we are all born Naked and the rest is drag. (Thank you, Ru.)
    We believe in New sense from Nonsense, and old sense is a Nuisance.
    O
    We believe Oprah will inherit the Earth.
    We believe that no One thing is too out there to be in here.
    And when it comes to being Out, we are all Outcasts.
    P
    We believe that Pornography is a vital civilizing force.
    We believe Play is the new Work.
    We believe in Pronoia, that the universe is working for you rather than against you.
    We believe that Politics is Passe.
    We believe that some words sound better than others. Like Pamplemousse.
    Q
    We believe in Queens. Hello.
    R
    We believe Reality is overrated. We don’t need to see that. But we love to watch.
    S
    We believe that the Superficial is often profound.
    We believe that Soup cans can be art.
    We believe you should talk to Strangers. But not get in their cars. Necessarily.
    We believe that everyone is the Star of their own musical. But no one maybe watching.
    We believe this is the Screen Age. Watch what happens.
    We believe a Short attention span is more than made up for by a broad attention range. (Thank you, Doug Rushkoff.)
    We believe in the Sixteenth minute can be better than the fifteen minutes before it.
    T
    We believe in Totalteletransformation. Beam us up!
    We believe that we turn on Television to be turned on.
    We believe that there is nothing more natural than Technology.
    We believe in Trisexuality. Try anything once. Or twice. Or as many times as you like.
    U
    We believe that today’s Underground is tomorrow’s mainstream.
    We believe that every one of us is a Unique brand.
    We believe that Ugly is the new beautiful.
    V
    We believe Vegas is the pinnacle of modern architecture.
    We believe Video did not kill the radio star, but only hurt her feelings.
    W
    We believe the Wrapping’s the thing.
    We believe it really is a World of Wonder.
    XYZ
    We believe that the answer to ‘Y brand X?’ is ZZZ!



    C
    We believe your Car is your suit.


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