The Manifesto
Bring us your weird, your extreme, your niche, your marginal, your utterly twisted, and we will show you a world of wonder.
Here, from A-Z, is the rest of our manifesto…
- A
- We believe that we are living in the Age of the Thing.
- We believe that there is an Artist inside all of us. But usually a bad one. And that’s okay.
- B
- We believe that we should judge Books by their covers. And, speaking of books, that they are fun to read.
- We believe that Beauty is on the outside — if you don’t believe us just peel off your skin.
- We believe that the difference between Better and Bitter is just a letter.
- We believe that if we Blink we might miss it.
- C
- We believe that Content is not king. Never was.
- We believe that Celebrity is the disease of the 21st century, and that, at the time of writing, there is no known cure.
- We believe your Car is your suit.
- We believe when it comes to Camp we should pitch a tent.
- We believe the Children are the future.
- D
- We believe in the Desiderata. Be gentle with yourself.
- Duh. It’s all connected. All we have to do is join the Dots.
- E
- We believe that things on the Edges inevitably drift toward the centre.
- We believe that Everyone should have their own network.
- We believe in calm assertive Energy. Even if we don’t practice it.
- F
- We believe in Fauxvism – the end of authenticity as we knew it. or thought we did.
- We believe that Focus is overrated.
- We believe that in a world of Five hundred channels, why not Five billion?
- G
- We believe you can see the world in a Grain of sand and hold eternity in the palm of your hand (thank-you William Blake)
- We believe the Glass is neither half empty nor half full, but simply confused.
- We believe Glamour is where you are not.
- We believe in no fixed Gender.
- H
- We believe that History belongs to those who write it.
- We believe Hypocrisy makes things less fun.
- We believe we live inside our Heads.
- We believe that if you have a Hump on your back you should throw glitter on it. (Thank you, James St. James)
- I
- We believe that I is the new prefix… iPod, therefore iAm.
- We believe that the Idiot box is really no such thing. iDiot!
- We believe that Imagination is second only to good looks.
- J
- We believe that a Jack of all trades trumps a King.
- K
- We believe that we all Know more than we think we do.
- We believe that most Kings are Queens anyway.
- L
- We believe that highbrow and Lowbrow have given way to no brow.
- The Less you know the smarter you are, since everything we were brought up to believe is wrong.
- M
- We believe that Maximalism has more to offer than minimalism.
- We believe that we all belong to a Minority of 1.
- We believe that Modern life is rubbish.
- We believe the Missionary position is best left to missionaries.
- N
- We believe it’s easy to say No. But better to say Yes.
- We do not believe in the New York Times.
- We believe that we are all born Naked and the rest is drag. (Thank you, Ru.)
- We believe in New sense from Nonsense, and old sense is a Nuisance.
- O
- We believe Oprah will inherit the Earth.
- We believe that no One thing is too out there to be in here.
- And when it comes to being Out, we are all Outcasts.
- P
- We believe that Pornography is a vital civilizing force.
- We believe Play is the new Work.
- We believe in Pronoia, that the universe is working for you rather than against you.
- We believe that Politics is Passe.
- We believe that some words sound better than others. Like Pamplemousse.
- Q
- We believe in Queens. Hello.
- R
- We believe Reality is overrated. We don’t need to see that. But we love to watch.
- S
- We believe that the Superficial is often profound.
- We believe that Soup cans can be art.
- We believe you should talk to Strangers. But not get in their cars. Necessarily.
- We believe that everyone is the Star of their own musical. But no one maybe watching.
- We believe this is the Screen Age. Watch what happens.
- We believe a Short attention span is more than made up for by a broad attention range. (Thank you, Doug Rushkoff.)
- We believe in the Sixteenth minute can be better than the fifteen minutes before it.
- T
- We believe in Totalteletransformation. Beam us up!
- We believe that we turn on Television to be turned on.
- We believe that there is nothing more natural than Technology.
- We believe in Trisexuality. Try anything once. Or twice. Or as many times as you like.
- U
- We believe that today’s Underground is tomorrow’s mainstream.
- We believe that every one of us is a Unique brand.
- We believe that Ugly is the new beautiful.
- V
- We believe Vegas is the pinnacle of modern architecture.
- We believe Video did not kill the radio star, but only hurt her feelings.
- W
- We believe the Wrapping’s the thing.
- We believe it really is a World of Wonder.
- XYZ
- We believe that the answer to ‘Y brand X?’ is ZZZ!